Summary
The client has a number of offices globally, and a range of Fortune 500 clients who they work with. The offer complex digital services to their clients. This role is a customer-facing, leadership role intended to bring strategic thought-leadership and analytical rigor to the Analytics & Insight practice.
Responsibilities
Apply experience and expertise in quantitative data analysis, problem solving, story-telling and the ability to look beyond the numbers and develop deep understanding of how recommendations impact business objectives
Have the ability to perform tasks independently, lead analytics delivery teams, and direct the efforts of junior analytics consultants
Own end-to-end management of analytical modeling projects; ensure quality, accuracy, relevance and consumption of analytical results and recommendations
Anticipate client’s unarticulated needs and formulate solutions to business issues
Contribute to new business pilots/proposals and products/solutions development
Most importantly, the successful candidate will be a team player and collaborator
Requirements
Demonstrated expertise and/or knowledge in Digital Marketing, Channels, Campaigns and related data understanding, Exploratory Data Analysis, Actionable Insights and Recommendations
Media background is preferred
Good understanding of Adobe Analytics data, application and its interface/workspace for data exploration
Experience with SQL, Python and/or R
Working knowledge of/experience in visualization tools like Tableau, Power BI and the likes.
Demonstrate an understanding of data manipulation technologies & data platforms (based on either prepackaged ETL tools and/or custom programming)
Understanding / experience of Machine Learning techniques, Natural Language Processing, Time Series analysis, propensity modeling etc. and their applications is a plus
Demonstrate excellent communications skills, both written and spoken, as well as being able to present complex technical concepts to a non-technical audience
Demonstrate strong interpersonal skills and a comfort interacting with clients from the C-suite to marketing managers to technical specialists
Demonstrate ability to manage multiple priorities and projects, including keeping team to project timelines and expected deliverable quality
Have a passion for marketing and the use of analytics, as well as a demonstrated curiosity to learn and ability to teach others
Be comfortable working autonomously or with broad guidelines; this role will often be working independently at client offices
Ideal candidate will possess strong business acumen and has been in a consulting role previously
Client-facing experience in managing analytical projects and teams
Experience executing analytics projects in one of the functional areas of company such as Sales & Marketing, Digital Analytics, Customer Experience, Service Support, etc.
Strong problem solving and story-telling skills. Proven experience in prioritizing and delegating work to meet deadlines, objectives and quality metrics
Ability to prescribe suitable solution approaches with an understanding in limitations of toolsets and available data. Synthesize complex data model results into clear, well-supported and compelling insights and recommendations
Ability to develop tangible analytical project roadmaps; communicate project details to clients and internal delivery team via written documents and presentations; communications will range from high level to detailed level depending on need and will take the form of specifications, diagrams, and data/process models
Help to identify domain & industry best practices and to leverage the same in our practice
Minimal travel is required for this role and will depend on client expectations
